Jack Farrell @ Tool Foundry

Marketing & Platform Strategy

Newcastle
10+ years experience

Jack has spent ten years running paid marketing for businesses across competitive UK digital verticals. He evaluates tools from a grounded commercial perspective: conversion, ad-platform integration, and real total cost for a small business.

Published work

A calendar and notebook open on a desk, used for planning appointments

How to Set Up Wix Bookings: Step-by-Step Guide for 2026

Step-by-step guide to setting up Wix Bookings, from adding services to taking payments, with an honest look at whether it suits your business.

A laptop open on a desk showing an online course interface

How to Sell Online Courses With Squarespace in 2026

Not sure if Squarespace can handle online courses? We tested it so you don't have to. Here's exactly what to expect.

Laptop open on a desk showing an online store admin panel

How to Build a One-Product Shopify Store: Step-by-Step

Step-by-step guide to launching a one-product Shopify store, from picking your theme to making your first sale.

Small business owner setting up an online store on a laptop

Can You Sell Products With GoDaddy Website Builder?

GoDaddy does include ecommerce, but the limits are real. Here's what you can sell, what you can't, and whether it's enough for your business.

A graphic designer's workspace showing a computer screen displaying web design work

Is Squarespace Good for Graphic Designers? We Tested It

Squarespace looks like the obvious choice for a design portfolio. We built one to find out what works, what doesn't, and who it's actually right for.

Is Wix Good for SEO in 2026? Benchmarked and Tested

Wix's SEO reputation hasn't kept up with reality. We benchmarked a live Wix Studio site to find out what it can actually do in 2026.

Squarespace website builder interface 2024

Squarespace Review 2026: Design-First Builder

Squarespace looks great, but is it right for your business? Our 2026 review covers templates, ecommerce features, pricing and the real trade-offs.

GoDaddy website builder editor interface

GoDaddy Review 2026: Builder and Hosting Tested

Hands-on review of GoDaddy's website builder and web hosting plans for UK small businesses. Pricing, cPanel, Windows hosting, and honest verdict.

Wix Review 2026: Creative Freedom for All

Is Wix the right website builder for your business? Our 2026 review covers drag-and-drop design, templates, pricing and the honest trade-offs.

Shopify Review 2026: Best Ecommerce Builder?

Should you use Shopify for your online store in 2026? We cover ecommerce features, pricing plans, ease of use and who it's genuinely the right fit for.