Pick the wrong platform for your shop and you could spend months building something that can't do what your business actually needs. GoDaddy's website builder is cheap and fast to set up, which makes it tempting. But ecommerce is a specific job, and not every builder is cut out for it.
The short answer is yes, you can sell products with GoDaddy Website Builder. The longer answer is that it depends entirely on what you're selling, how many products you have, and whether you need anything beyond a basic checkout.
GoDaddy's Commerce plan covers the basics for simple shops, and the current deal brings it in at £1.99/month to start — which makes it worth testing before you commit to a pricier platform.
We set up a test store on GoDaddy's Commerce plan to see where it holds up and where it falls short.
GoDaddy's ecommerce tools are built into its Websites + Marketing platform. On the Commerce plan you get a product catalogue, a shopping cart, and the ability to accept payments through PayPal, Square, and Stripe.
For simple shops, that covers the basics. You can list physical and digital products, set pricing, add product images, and manage orders from a single dashboard. There's also built-in inventory tracking, so you'll know when stock is running low.
Shipping is handled through a flat-rate or carrier-calculated approach, and you can set up discount codes. It's not sophisticated, but it works for straightforward selling scenarios.
What the builder does well here is speed. You can go from zero to a working online shop in a few hours, which is genuinely useful if you're a sole trader or a small business that needs something live quickly.
GoDaddy's Commerce plan is available from £1.99/month — see the current GoDaddy deal if speed to launch is your priority.
GoDaddy’s Commerce plan is currently priced at around £17 to £21 per month (depending on whether you pay monthly or annually). That includes ecommerce features alongside the website builder itself.
There’s no transaction fee on top of that, which is a meaningful difference from some competitors. You only pay the standard payment processor fees (typically 2 to 3% per transaction through Stripe or PayPal).
For context, Shopify’s entry-level plan starts at £25 per month and charges a 2% transaction fee unless you use Shopify Payments. So on paper, GoDaddy looks competitive on price. The question is what you’re giving up for that saving.
This is the part that catches people out.
GoDaddy's builder has a strict limit on product variants. If you sell a T-shirt in five colours and three sizes, you may run into ceiling constraints on how many variant combinations you can create. It also doesn't support more complex product configurations, such as personalisation fields, bundled products, or subscriptions out of the box.
The catalogue size is also limited compared to a dedicated platform. If you're planning to sell hundreds of SKUs, GoDaddy will become a frustration quickly.
There's no native blogging-to-shop integration of the kind you'd get with a Shopify or WooCommerce setup. If content marketing is part of your growth plan, that matters. GoDaddy has a blog feature, but the connection between editorial content and product pages is loose.
Third-party app integrations are sparse. Unlike Shopify (which has thousands of apps) or WooCommerce (which runs on WordPress's plugin ecosystem), GoDaddy's Commerce plan is largely closed. What you see is what you get.
It depends on the size and complexity of your shop.
If you're a florist selling gift bundles, a photographer offering digital downloads, or a local tradesperson adding a simple product page to an existing site, GoDaddy's ecommerce is probably fine. It's fast to set up, prices are reasonable, and it handles the basics without requiring any technical knowledge.
If you're running a growing product business, need multiple variants, want a proper content-to-commerce strategy, or expect your catalogue to scale past a few dozen products, you'll outgrow GoDaddy quickly. At that point, Shopify or WooCommerce (via WordPress) would serve you better.
The honest framing: GoDaddy's ecommerce is a feature of its website builder, not a platform built around selling. The difference matters more than the price.
GoDaddy Website Builder lets you sell products, and for small, simple shops it's a workable option. It's quick to set up, reasonably priced, and doesn't require technical skills.
But if selling is the primary job your site needs to do, it's not the tool we'd recommend. Shopify handles product-centric businesses more reliably, and WooCommerce gives you more flexibility if you're happy managing a self-hosted setup.
Use GoDaddy if your shop is simple and speed to launch matters most. Use something else if you need your ecommerce to grow with your business.
