If you pick the wrong platform for your portfolio, you'll spend a weekend fighting layouts instead of showing work to clients. The site ends up looking like a template rather than your template, and you're either paying to rebuild it on something better or patching it with workarounds until it becomes a chore to maintain.
Squarespace is the platform most designers reach for first. We built and tested a portfolio site on it to see whether that reputation holds up and where it starts to crack.
Squarespace's plans start at around £13 a month, and there's currently 10% off for new subscribers, so the cost of testing it properly is low before you decide to commit.
The short answer: it earns its place for most freelance graphic designers, with some caveats worth knowing before you commit.
A portfolio has one job: make the work look good at a glance. That means image handling matters more than almost anything else. You need full-width options, proper aspect ratio controls, and gallery layouts that don't fight with what's being displayed. Navigation and typography should frame the images, not compete with them.
Most website builders are built for flexibility first and aesthetics second. That's a problem if you want something that looks considered without spending hours tweaking margins. Squarespace's templates make different trade-offs: they're opinionated from the start, which means less freedom, but also far fewer bad defaults to correct.
For a designer who already knows what a good portfolio looks like but doesn't want to build one from scratch, that's a practical starting point.
The templates are the obvious starting point. Squarespace's portfolio and gallery templates are genuinely well-designed: restrained typography, generous whitespace, colour palettes that step back from strong visual work. When we set up a test portfolio using the Paloma template, the images took centre stage without any adjustment to the defaults.
Image handling is where it earns its reputation. Upload a high-resolution file and Squarespace compresses and serves it at appropriate sizes automatically. The gallery block covers grid, slideshow, and stacked layouts, which handles most presentation formats a designer would need. A full case study page with consistent proportions and clean spacing is achievable without a single line of custom CSS.
There's also a practical point about client confidence. Sending a Squarespace link as part of a proposal carries weight. The platform looks finished from day one, and that matters when you're a freelancer presenting to a new client for the first time.
For solo designers, the all-in-one setup saves real time. Domain, hosting, contact form, basic analytics, and an optional scheduling tool all sit in one dashboard. Fewer accounts to manage, fewer things to break at the wrong moment.
Customisation has a ceiling, and you'll hit it if your work is complex to present. Custom filtering for large archives, bespoke animations, or tight integration with external tools will push you into code injection, which is a workaround rather than a built-in solution. If your portfolio needs to behave like an interactive experience rather than a static showcase, Squarespace will resist you.
Pricing is also worth looking at honestly. Personal plans start at around £13 per month, but if you want to sell prints or digital downloads you'll need a Commerce plan at roughly £23 to £36 per month. Some alternatives include a built-in shop at a lower price point, so it's worth comparing if selling is part of the plan.
Speed is the third area to consider. In our Core Web Vitals tests, Squarespace sites scored modestly compared with alternatives like Framer or a self-hosted WordPress build. For a portfolio, this rarely costs you clients directly. But if you're trying to rank for competitive search terms alongside the portfolio itself, it's a real gap.
If you're a freelance graphic designer who needs a credible, attractive portfolio online within a day or two, Squarespace is a sound default. The design quality of the templates is hard to match at this price point without building from scratch, and the automatic image handling alone saves significant time compared with more manual setups.
If you need to sell work directly from the site, check the Commerce pricing carefully before committing. If your portfolio is large or needs custom navigation, consider whether you'll hit the customisation ceiling within a year. And if SEO and page speed are priorities alongside the portfolio itself, Squarespace is not the strongest option available. For most designers getting started or moving off a basic hosted page, though, it's the right call.
